Adding the right SEO keywords is crucial when it comes to optimizing your Shopify store for search engines. You’ll be able to help search engines understand what your products are all about and make it more likely that they’ll show up in search results. Resulting to increased traffic, improved search rankings and viability of your e-commerce store.
Tips for adding keywords to your Shopify store
1. Research your keywords
Start by doing some research to figure out what keywords are most relevant to your products. Use tools like Google Keyword Planner or SEMrush to see what people are searching for in relation to your products.
2. Use keywords in your page titles and meta descriptions
Your page titles and meta descriptions are the first thing people will see when your store appears in search results, so it’s important to make sure they’re optimised for SEO. Use your keywords in these areas to help search engines understand what your pages are about.
3. Use keywords in your product titles and descriptions
Make sure you’re using your keywords in your product titles and descriptions. This will help search engines understand what your products are about and make it more likely that they’ll show up in search results.
4. Use keywords in your blog post
If you have a blog on your Shopify store, make sure you’re using keywords in your posts. This will help search engines understand what your blog is about and make it more likely that your posts will show up in search results.
5. Use keywords in your tags and categories
Use tags and categories on your Shopify store to help organize your products and make it easier for customers to find what they’re looking for. Make sure you’re using keywords in these areas as well to help search engines understand what your products are about.
By following these tips, you’ll be well on your way to optimizing your Shopify store for search engines and making it more likely that your products will show up in search results. Remember to be consistent with your keywords use and avoid keyword stuffing as it will be penalized by search engines.
Editing title page and meta description on a Shopify page
Other imortant things you can do is to make sure your page titles and meta descriptions are on point. These are the first things people will see when your store appears in search results, so it’s important to make sure they’re both compelling and accurate.
Here’s how you can edit the title and meta description for a page on your Shopify store:
-
- Go to the “Online Store” section of your Shopify dashboard.
- Click on the “Pages” tab.
- Find the page you want to edit and click on it.
- Scroll down to the “Search engine listing preview” section.
- Here you’ll see the current title and meta description for the page. To edit them, simply click on the text and make your changes.
- Make sure to include relevant keywords in the title and meta description, as this will help search engines understand what your page is about.
- Once you’re finished editing, don’t forget to hit the “Save” button.
Key benefits of SEO keywords in Shopify
It’s important to note that when it comes to SEO, keyword stuffing should be avoided. This is the practice of cramming as many keywords as possible into your website in an effort to rank higher on search engines. This can actually have the opposite effect and can lead to penalties from search engines. Instead, focus on using keywords in a natural way throughout your store.
They key benefits are:
Increased Traffic
One of the most obvious benefits of using keywords in your Shopify store is that it can help increase traffic to your website. When people search for keywords related to your products, they’re more likely to find your store if you’re using those keywords on your pages. This can lead to more sales and more revenue for your business.
Better User Experience
Another benefit of using keywords in your Shopify store is that it can help improve the user experience for your customers. When people can find what they’re looking for quickly and easily, they’re more likely to stick around and explore your store. This can lead to more sales and a better overall experience for your customers.
Cost-effective
Compared to traditional advertising methods, SEO is relatively inexpensive. By investing in SEO, you can achieve a higher return on investment (ROI) than you would with paid advertising. This means that you’ll be able to get more bang for your buck by focusing on SEO instead of other forms of advertising.
Increased Brand Awareness
When your store appears at the top of search results, it increases the chances of people noticing your brand. This can lead to increased brand awareness and recognition, which is beneficial for any business.
Targeted Marketing
SEO keywords can help you target specific demographics of people who are searching for products like yours. For example, if you sell handmade candles, you can target people searching for “handmade candles” or “organic candles”
Establishing Your Brand as an authority
By using keywords that are relevant to your industry, you can establish your brand as an authority in your field. This can help increase trust and credibility with potential customers, making them more likely to purchase from your store.
Long-term benefits
The effects of SEO are long-term. Once you have optimised your store, the benefits will continue to accrue over time, as long as you maintain good SEO practices.
Conclusion
SEO keywords in your Shopify store can bring many benefits to your business. It can help increase traffic, improve the user experience, save money on advertising, increase brand awareness and establish your brand as an authority. Additionally, it can provide long-term benefits for your business. So, take the time to research and implement relevant keywords in your Shopify store for better visibility and to increase the chances of potential customers finding your store. Happy optimizing!