When it comes to selling products online, having a solid search engine optimisation (SEO) strategy is crucial for driving traffic to your Shopify store. One important aspect of SEO is using keywords for Shopify SEO in your product titles and descriptions.

Keywords are the words and phrases that people use to search for products online. By including relevant keywords in your product titles and descriptions, you increase the chances of your products showing up in search results when people are looking for products like yours.

But how do you go about finding the right keywords to use in your product titles and descriptions? And once you’ve found them, how do you use them effectively to boost your SEO?

In this article, we’ll walk you through the process of using keywords in your product titles and descriptions to improve your Shopify store’s SEO.

Keywords for Shopify: How to use it in your product titles and descriptions

Research keywords related to your products

The first step in optimizing your product titles and descriptions for SEO is to research keywords that are relevant to your products. There are a few different tools and resources you can use to do this, including:

• Google Keyword Planner
  This tool, which is part of the Google Ads platform, allows you to see how often a particular keyword is searched for, as well as related keywords.
• SEMrush
  This is a paid tool that provides a wealth of information about keywords, including search volume, competition, and related keywords.
• Ahrefs
  This tool shows you the keywords that a particular website is ranking for, as well as related keywords and backlinks.
• Keyword Tool
  This free tool generates a list of keywords related to a particular seed keyword.

Once you’ve identified a list of relevant keywords, you can start incorporating them into your product titles and descriptions.

Incorporate keywords into your product titles

Your product titles are one of the first things that people see when they come across your products in search results, so it’s important to make them as descriptive and keyword-rich as possible.

When including keywords in your product titles, it’s important to make sure they are natural and easy to read. Avoid “keyword stuffing,” or cramming as many keywords as possible into your title, as this can actually harm your SEO.

Some tips for incorporating keywords into your product titles:

• Place the most important keyword at the beginning of the title.
• Use a few relevant keywords throughout the title.
• Keep your titles under 60 characters so that they don’t get cut off in search results.

Use keywords in your product descriptions

In addition to including keywords in your product titles, it’s also important to use them in your product descriptions. Like your titles, your descriptions should be natural and easy to read, and should provide detailed information about your products.

Some tips for using keywords in your product descriptions:

• Use a few relevant keywords throughout the description.
• Use long-tail keywords, which are more specific and less competitive than short-tail keywords.
• Use modifiers, such as “best,” “top,” “review,” etc.

Use keywords in your product tags

Another important place to use keywords for Shopify SEO is in your product tags. These tags help search engines understand what your products are all about, and they also help customers find your products when they’re searching for specific items.

When creating tags for your products, be sure to use a variety of relevant keywords. Avoid using the same tag repeatedly, and try to use tags that are specific to your products.

Here’s a list of tips for using keywords in your product tags on Shopify:

• Use keywords that are relevant to the product.
  For example, if you’re selling a handmade soap that’s made with lavender essential oil, some relevant tags might include “lavender,” “essential oil,” “handmade,” and “soap.”
• Use long-tail keywords.
  They’re also more likely to be used by people who are further along in the buying process and are more likely to convert. For example, “organic lavender soap” is a long-tail keyword compared to “soap”
• Use synonyms.
  If you’re selling a handmade soap that’s made with lavender essential oil, some relevant tags might include “organic soap,” “natural soap,” and “vegan soap.”
• Use tags in a logical order.
  A logical order will ensure that the most relevant tags are at the top of the list, making them more likely to be seen by shoppers.
• Keep an eye on your competition.
  Take a look at the tags that your competitors are using, and see if there are any that you’re not using but could be relevant to your products.

Use keywords in your image file names and alt tags

Search engines can’t see images, but they can read the text in the file names and alt tags. So make sure that your images include relevant keywords in both of these places.

Here’s a quick list of tips for using keywords for Shopify SEO in your image file names and alt tags:

• Use descriptive, keyword-rich file names for your images.
  For example, instead of “IMG_1234.jpg,” use something like “organic-soap-handmade.jpg.”
• Use alt tags to describe the images on your site.
  Alt tags are used by search engines to understand the content of an image, and they’re also used by screen readers to help people with visual impairments understand what’s on your site. Be sure to include relevant keywords in your alt tags, but don’t stuff them with keywords.
• Use keywords in captions of your images.
  Captions are good way of providing more context about your images, and including keywords in them can help search engines understand what the image is about.
• Make sure your images are optimised for web.
  Large images can slow down your site and affect your SEO. Use an image editing software to optimise them for web before you upload them to your store.
• Use unique images for each product.
  Avoid using the same image for multiple products. Search engines will see it as duplicate content, and it will harm your SEO.

In conclusion, using keywords in your product titles and descriptions is an important part of optimizing your Shopify store for search engines. By following these tips, you’ll be able to give search engines and customers alike a better understanding of your products and that will improve your SEO. Happy optimizing and don’t forget to keep an eye on your analytics to see how your SEO is doing and make adjustments accordingly.