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The difference between SEO and Local SEO
SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more visible in search results for relevant keywords.
Local SEO, on the other hand, focuses on optimising a business’s online presence for a specific geographic location. The goal of local SEO is to improve the visibility of a business in local search results for relevant keywords and phrases. Here are several key differences between SEO and local SEO: