Are you ready to take your on page SEO game to the next level in 2023? Well, you’re in luck because we’ve got the ultimate On Page SEO Checklist for you to follow. This comprehensive guide will cover all the essential elements of on page SEO that you need to know to optimise your website and boost your search engine rankings. So, grab a notebook and pen, and let’s dive in to the world of on page SEO!

On Page SEO Checklist for 2023

1. Title tags

These tags are important for both users and search engines. They provide a brief summary of what the webpage is about and are usually the first thing users see when they see your website in the search engine result pages. To make sure your title tags are effective, make sure they are unique for each page, relevant to the content of the page, and include your primary keywords. It is recommended to keep your title tag under 60 characters.

2. Meta descriptions

These are short summaries that appear under the title tag in search engine results. They give users a preview of what the webpage is about and can influence whether or not users click on your result. To make sure your meta descriptions are effective, make sure they are concise, compelling, and include your primary keywords. It is recommended to keep your meta descriptions under 160 characters.

3. Headings (H1, H2, H3, etc.)

These are headings and subheadings used on your webpage to organize content. They help both users and search engines understand the structure of your content. To make sure your headings are effective, make sure you use them correctly, only use one H1 heading per page, and include your primary keywords in at least one H1 heading.

4. Content

The content of your website is important for both users and search engines. It should be high-quality, relevant, and include your primary keywords. To make sure your content is effective, use Latent Semantic Indexing (LSI) keywords to make your content more semantically rich.

5. URLs

The URL structure of your website is important for both users and search engines. To make sure your URLs are effective, make sure they are short, easy to read, and include your primary keywords.

6. Images

Optimizing your images can help your website load faster and improve your search engine rankings. To make sure your images are effective, optimise them by compressing them, using appropriate file names, and including alt tags that describe the image and include your primary keywords.

7. Internal linking

Internal linking is an important aspect of on-page SEO, as it helps connect your pages and makes it easier for both search engines and users to navigate your website.

To make sure your internal linking is effective, here are some best practices to follow:

• • Use relevant and useful links: The links you use within your website should be relevant to the content of the page and useful for the users.
  • Connect to relevant pages: The pages you link to within your website should be relevant to the content of the page and provide additional information or resources to the users.
  • Use descriptive link text: The text you use for your links should be descriptive and accurately describe the content of the linked page.
  • Use breadcrumb navigation: Breadcrumb navigation is a way to show the hierarchy of pages within your website. This makes it easier for users to understand the structure of your website and navigate to relevant pages.
  • Use a sitemap: A sitemap is a page that lists all the pages within your website in a hierarchical manner. This makes it easier for search engines to understand the structure of your website and crawl your pages.
  • Use anchor text: Anchor text is the text that is used for links. It is important to use relevant and useful anchor text that accurately describes the content of the linked page.
  • Limit the use of broken links: Broken links are links that lead to pages that no longer exist or have been moved. These can be frustrating for users and can negatively impact your search engine rankings. Therefore, it’s important to regularly check your links and fix any broken links.

8. External linking

External linking is important for both users and search engines. It provides additional resources to your users and shows search engines that your content is relevant and credible.

To make sure your internal linking is effective, here are some best practices to follow:

• • Use relevant and useful links: The links you use to external websites should be relevant to the content of the page and useful for the users.
  • Connect to credible sources: The external websites you link to should be credible and reputable sources of information.
  • Use descriptive link text: The text you use for your links should be descriptive and accurately describe the content of the linked page.
  • Link to authoritative sites: Linking to authoritative sites can help boost your site’s credibility and can also help increase your visibility in the search engine results.
  • Use no-follow tag: If you’re linking to a site that you don’t want to pass your link equity to, you can use the no-follow tag, which tells search engines not to follow the link.
  • Limit the use of broken links: Broken links are links that lead to pages that no longer exist or have been moved. These can be frustrating for users and can negatively impact your search engine rankings. Therefore, it’s important to regularly check your links and fix any broken links.
  • Avoid linking to spammy sites: Linking to spammy sites can harm your website’s reputation and negatively impact your search engine rankings. Therefore, it’s important to avoid linking to sites that have been flagged as spammy.

9. Social sharing

Optimizing your website for social sharing can help increase your website’s visibility on social media and improve your search engine rankings. To make sure your website is optimised for social sharing, include social media buttons and meta tags.

10. Speed optimisation

Speed optimisation is important for both users and search engines. To make sure your website loads quickly, optimise images, minify code, and use a content delivery network (CDN).

11. Mobile optimisation

Mobile optimisation is important for both users and search engines. To make sure your website is optimised for mobile devices, make sure it is responsive and has a mobile-friendly design.

12. Schema markup

Schema markup is a type of code that provides search engines with additional information about your website and its content. To make sure your schema markup is effective, make sure you use relevant and useful schema markup that accurately describes your website and its content.