Search engine optimisation (SEO) is a critical component of any digital marketing strategy for financial services companies in Sydney. Technical SEO refers to the optimisation of the technical aspects of a website to improve its search engine visibility and usability. In this article, we’ll discuss how you can optimise technical SEO for financial services companies to improve your online presence and attract more traffic and leads in Sydney.

7 simple steps for optimise technical SEO for financial services companies

1. Conduct a Technical SEO Audit

   Conducting a technical SEO audit is a crucial step in optimizing technical SEO for financial services companies in Sydney. This involves a thorough review of the technical aspects of a website to identify any issues that may be impacting search engine visibility and user experience.

   To conduct a technical SEO audit, financial services companies in Sydney should:

   • Use a tool such as Google Search Console to identify crawl errors, broken links, and HTML improvements.
   • Review website architecture and navigation to ensure a clear and logical structure.
   • Check page load speed and identify any factors that may be slowing down website performance.
   • Analyze website content for duplicate content, missing meta descriptions, and title tags.
   • Review the website’s use of header tags, alt tags, and internal linking structure.

2. Optimize Website Structure

   Optimizing website structure is a crucial aspect of technical SEO for financial services companies in Sydney. It involves organizing your website’s pages and content in a clear, logical, and easy-to-navigate structure. This helps both search engines and users understand the content and purpose of your website.

   To optimise website structure, financial services companies in Sydney should:

   • Use a clear and concise URL structure, with descriptive and relevant keywords.
   • Create a well-organized navigation menu and site hierarchy that makes it easy for users to find the information they need.
   • Use breadcrumbs to provide additional navigation options and help users understand where they are on your website.
   • Create an XML sitemap that lists all of the pages on your website and helps search engines crawl and index your content.
   • Use internal linking to connect related pages on your website and improve the user experience.

3. Use Targeted Keywords

   Using targeted keywords is an essential aspect of optimizing technical SEO for financial services companies in Sydney. Targeted keywords are specific words or phrases that are relevant to your business, services, and target audience. When used strategically in your website’s meta descriptions, title tags, header tags, and content, targeted keywords can help improve your website’s search engine visibility and attract more organic traffic.

   To use targeted keywords effectively, financial services companies in Sydney should conduct thorough keyword research to identify the keywords their target audience is searching for. This can include using tools such as Google Keyword Planner, Ahrefs, or SEMrush to find relevant and high-volume keywords related to their services.

   Once the targeted keywords have been identified, financial services companies in Sydney should strategically place them in their website’s meta descriptions, title tags, header tags, and content. It’s important to use targeted keywords naturally and avoid keyword stuffing, which can negatively impact your website’s search engine rankings.

4. Optimize Website Speed

   Optimizing website speed is an essential aspect of technical SEO for financial services companies in Sydney. Website speed refers to the time it takes for your website’s pages to load completely. Slow website speed can negatively impact user experience and lead to a high bounce rate, which can hurt your website’s search engine rankings.

   To optimise website speed, financial services companies in Sydney should consider implementing the following practices:

   1. Compress Images. Large images can significantly slow down your website’s loading speed. By compressing images, you can reduce the file size without sacrificing quality, which can help improve your website’s speed.
   2. Minify HTML, CSS, and JavaScript files. Minification is the process of removing unnecessary characters, such as white spaces and comments, from HTML, CSS, and JavaScript files. This can help reduce file size, which can help improve your website’s speed.
   3. Use a Content Delivery Network (CDN). A CDN is a network of servers located in different geograp

5. Implement Mobile Optimisation

   Implementing mobile optimisation refers to the process of ensuring that a website is designed to provide an optimal experience for users accessing it from mobile devices such as smartphones and tablets. It involves using responsive web design, which allows a website to adapt to the size and orientation of the screen on which it is being viewed. This ensures that the website’s content, layout, and functionality are easily accessible and user-friendly on mobile devices.

   To implement mobile optimisation, financial services companies in Sydney should:

   • Use responsive web design to ensure that their website is accessible and functional on any device.
   • Optimize font size and spacing to ensure that text is legible on smaller screens.
   • Use large buttons and easy-to-use menus to improve user experience.
   • Minimize page load times by optimizing images, compressing files, and using content delivery networks (CDNs) to reduce server response time.

6. Create Quality Content

   Creating quality content is a critical aspect of optimizing technical SEO for financial services companies in Sydney. Quality content refers to well-written, informative, and engaging content that provides value to the target audience. Here are some ways to create quality content for financial services companies in Sydney:

   1. Use targeted keywords. Conduct keyword research to identify the keywords your target audience is searching for and use them in your content.
   2. Write informative content. Your content should provide value to your target audience and answer their questions. Use data and statistics to back up your claims and provide references to credible sources.
   3. Make your content engaging. Use a conversational tone and incorporate visual elements such as images, videos, and infographics to make your content more engaging.
   4. Use header tags. Use header tags (H1, H2, H3) to break up your content and make it easier to read. This also helps search engines understand the structure of your content.
   5. Use internal linking. Link to other relevant pages on your website to help users navigate your website and provide additional context to search engines.

7. Use Schema Markup

   Schema markup is a type of structured data that can be added to a website’s HTML code to provide additional context to search engines about its content. Financial services companies in Sydney can use schema markup to improve their website’s search engine visibility and usability.

   Some examples of schema markup that can be used by financial services companies in Sydney include:

   • Local Business schema markup to provide information about the company’s location, hours of operation, and contact information.
   • Financial Service schema markup to provide information about the types of financial services offered by the company.
   • Review schema markup to display star ratings and reviews from customers in search engine results pages.
   • FAQ schema markup to display frequently asked questions and their answers in search engine results pages.

In conclusion, optimizing technical SEO is critical for financial services companies in Sydney to attract more traffic, leads, and customers. By conducting a technical SEO audit, optimizing website structure, using targeted keywords, improving website speed, implementing mobile optimisation, creating quality content, and using schema markup, financial services companies can improve their online presence and visibility in search engine results pages. By following these best practices, financial services companies in Sydney can attract more customers, increase conversions, and grow their business.