Top 5 SEO challenges in 2023

Top 5 SEO challenges in 2023

Welcome to the world of SEO! As we move into 2023, it’s important for businesses to stay on top of the latest SEO challenges in order to maintain a strong online presence. SEO, or search engine optimisation, is the process of optimising your website and content to rank higher in search engine results. But with the ever-changing algorithms of search engines and the constant evolution of technology, staying ahead of the game can be a challenge.

In this article, we’ll take a closer look at each of these SEO challenges and provide some tips on how to overcome them. So, whether you’re a seasoned pro or just getting started in the world of SEO, this is the information you need to know to succeed in 2023.


Business people working on some of the tough seo challenges

Top 5 SEO challenges in 2023 to watch out for

Voice search optimisation is becoming an increasingly one of important SEO challenges in 2023

With the popularity of voice assistants like Alexa and Google Home, more and more people are using voice commands to search for information online. This means that businesses need to optimise their websites for voice search in order to stay visible in the search results.

To optimise your website for voice search:

    • Include long-tail keywords in your content.
    • Use structured data on your website so search engines can understand the content of your website and provide more accurate results for voice search queries.

Google’s featured snippets are a great way to grab a spot at the top of the search results

Featured snippets are a key SEO challenge in 2023. They provide a prime spot at the top of the search results for relevant queries. However, competition fierce.

To create high-quality content that is optimised for featured snippets in order to stand out:

    • Create content that directly answers user’s questions. Present in in a clear and concise manner
    • Includes using header tags (H1, H2, etc.) to break up the content and make it easy to scan, as well as using lists, tables, and other structured formats to present the information.
    • Use keyword research to identify common queries related to their industry and create content that specifically addresses those queries. This will increase the chances of their content being featured in the snippet.

Mobile-first indexing

Mobile-first indexing is becoming an increasingly important SEO challenge in 2023. Google has been using mobile-first indexing for a while now, but in 2023 it will become even more important as more and more users access the internet from mobile devices. This means that businesses need to ensure that their websites are optimised for mobile devices in order to rank well in the search results.

Here are few ways:

    • Optimize the website for mobile devices and ensure that the website loads quickly on mobile devices.
    • Use responsive design so that the website adjusts to the size of the device being used to view it.
    • Ensure that all of the content on the website is accessible to mobile users, including images, videos, and other media.
    • Use structured data, which will help search engines understand the content on the website and provide more accurate search results for mobile users.
    • Check your website with Google Search Console, to see if there’s any mobile usability issues to fix.
    • Use Accelerated Mobile Pages (AMP) to make your website faster on mobile devices.

With more and more people searching for local businesses online, local SEO is becoming increasingly important

One of the key aspect of local SEO is to claim and verify your Google My Business listing. This will allow you to add important information about your business, such as hours of operation, contact details, and pictures, which will make it easier for customers to find you.

Another important aspect of local SEO is building citations. Citations are mentions of your business on other websites, such as directories, social media platforms and review sites. The more citations your business has, the more authoritative it will appear to search engines.

It’s also important to have accurate, consistent and complete NAP (name, address, phone number) information on all online platforms, including your website and local directories. Inconsistent NAP information can confuse search engines and make it harder for customers to find your business.

Additionally, having positive reviews on sites like Google, Yelp, and TripAdvisor can also boost your local SEO. Positive reviews not only increase your visibility in search results but also increase the trust of potential customers.

E-A-T: Google’s focus on E-A-T (Expertise, Authority, Trustworthiness) is not new, but it will continue to be a big factor in 2023

E-A-T is a key SEO challenge in 2023, as Google is placing a greater emphasis on these factors when determining search rankings. This means that businesses need to focus on building their reputation and establishing themselves as experts in their field in order to rank well in the search results.

Here’s how you can establish E-A-T:

    • Create high-quality, informative content that is relevant to your industry, written by subject matter experts and include citations and sources where appropriate.
    • Build backlinks from high-quality, authoritative websites.
    • Have a privacy policy, terms of service and a disclaimer on the website
    • Building a positive reputation and encouraging customer reviews can also help establish trustworthiness.


The world of SEO is constantly evolving and businesses need to stay on top of the latest challenges in order to maintain a strong online presence. 2023 brings its own set of challenges, including voice search optimisation, featured snippets, mobile-first indexing, local SEO, and E-A-T (Expertise, Authority, Trustworthiness).

To overcome these challenges, businesses should focus on creating high-quality content that is optimised for voice search, featured snippets, and mobile devices. They should also work on building their reputation and establishing themselves as experts in their field. Additionally, they should make sure their website is mobile-friendly, their local SEO is on point and they are building backlinks from high-quality authoritative websites.

By staying informed and making the necessary adjustments to their website and content, businesses can stay ahead of the curve and continue to drive traffic to their website in 2023. Remember to keep an eye on the latest developments in the world of SEO and make sure that your website is always up to date with the latest best practices. With the right approach, you can navigate these challenges and come out on top in the search results.



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