Shopify is a popular e-commerce platform that allows businesses to create online stores and sell products to customers worldwide. One of the key factors in driving traffic and increasing sales is to optimise your online store through Shopify apps for SEO. However, as an online business owner, it can be difficult to keep up with the ever-changing SEO landscape. Luckily, there are Shopify apps available to help enhance your SEO efforts and improve your online visibility.

Shopify apps for SEO: optimise your online store

SEO Image Optimizer

This app helps to optimise your product images by adding alt tags and compressing images to improve page speed. Alt tags are an essential aspect of SEO, as they provide search engines with additional information about your images.

Plug in SEO

This app provides an SEO audit for your Shopify store and identifies any issues that may be affecting your search rankings. The app offers actionable recommendations on how to improve your website’s SEO, including meta descriptions, alt tags, and page speed.

Smart SEO

This app automatically generates meta tags, titles, and descriptions for your products, collections, and pages. The app also provides structured data, which helps search engines understand the content of your website.

SEO Manager

This app provides a comprehensive suite of SEO tools, including meta tags, titles, and descriptions. The app also offers advanced features such as JSON-LD structured data and automatic redirects for broken links.

AMP by Shop Sheriff

This app creates Accelerated Mobile Pages (AMP) for your Shopify store, which improves page speed and increases your chances of ranking higher in search engine results. AMP pages are designed to load quickly on mobile devices, which is essential for improving user experience.

Reviews by Rivyo

Reviews are an essential part of building trust with customers and improving your search rankings. This app allows customers to leave reviews on your website, which can help to increase your store’s visibility in search engine results.

Google Shopping Feed by Simprosys

Google Shopping is a powerful tool for driving traffic and increasing sales to your Shopify store. This app automatically creates and updates your Google Shopping feed, ensuring that your products are visible to potential customers.

SEO Site Audit by Critical Impact

This app provides a comprehensive SEO audit for your Shopify store, including an analysis of your website’s structure, content, and technical SEO. The app offers actionable recommendations on how to improve your website’s SEO and increase your search rankings.

By using these Shopify apps, you can enhance your SEO efforts and improve your online visibility. However, it’s important to remember that SEO is a continuous process, and there’s no quick fix to improve your search rankings. It takes time, effort, and a commitment to staying up-to-date with the latest SEO trends and best practices.

Tips to help you optimise your Shopify store for SEO

1. Conduct keyword research

   Conducting keyword research is the process of identifying relevant and high-traffic keywords to target in your Shopify store’s content, including product descriptions and blog posts. By using tools such as Google Keyword Planner or SEMrush, you can discover which keywords are most likely to attract potential customers to your store.

   To optimise your Shopify store for SEO, follow these tips:

   • Conduct keyword research to identify relevant keywords to target in your content.
   • Optimize your meta tags, including meta titles and descriptions, to include your target keywords.
   • Use alt tags to provide search engines with additional information about your images.
   • Create high-quality content that includes your target keywords and provides value to your customers.
   • Improve your page speed by optimizing your images and using tools such as Google PageSpeed Insights or GTmetrix.

2. Optimize your meta tags

   Optimizing your meta tags involves writing unique and relevant titles and descriptions for your web pages that include targeted keywords. Meta tags provide important information to search engines about the content of your web pages, helping them to understand what your site is about and how to rank it in search results.

   Here’s how:

   • Use relevant keywords in your titles and descriptions.
   • Ensure your titles and descriptions accurately reflect the content on your page.
   • Keep your titles and descriptions under the recommended character limits.

3. Use alt tags

   Alt tags are short descriptions added to images on a webpage. They help search engines to understand what the image is about, and can improve your search engine rankings. It is important to use alt tags on your Shopify store to help improve your website’s SEO.

   Here’s how:

   • Use descriptive keywords in your alt tags
   • Keep your alt tags concise and informative
   • Use alt tags on all images on your website, including product images, banners, and logos.

4. Create high-quality content

   Creating high-quality content is an important aspect of optimizing your Shopify store for SEO. This involves writing informative and engaging content that provides value to your customers and showcases your products in the best possible light. High-quality content can help to improve your search rankings and attract more traffic to your website.

   Here are some tips to help you create high-quality content for your Shopify store:

   1. Conduct keyword research. Use tools like Google Keyword Planner or SEMrush to identify relevant keywords for your products and pages.
   2. Write informative product descriptions. Use descriptive language and include details about your products, such as size, material, and features.
   3. Create engaging blog posts. Write blog posts that provide value to your customers, such as tutorials, guides, or industry news.
   4. Use images and videos. Include high-quality images and videos that showcase your products and provide additional information.
   5. Be consistent. Create a content calendar and stick to a regular posting schedule to keep your website fresh and engaging.

5. Improve page speed

   Improving page speed refers to the process of making your website load faster, which is essential for improving user experience and search rankings. This can be achieved through various methods, such as optimizing images, minimizing HTTP requests, and using a content delivery network (CDN).

   Tips to improve page speed include:

   • Compressing images
   • Minimizing HTTP requests
   • Using browser caching
   • Enabling Gzip compression
   • Minimizing CSS and JavaScript files
   • Using a content delivery network (CDN)

Conclusion