SEO for Shopify
SEO for Shopify involves optimizing your store’s pages, products, and content to improve its ranking in search results for relevant keywords. By implementing effective SEO strategies, you can improve your store’s visibility in search results and increase organic traffic to your store. The goal of is to increase organic traffic to a website by improving its visibility in search results.
Tips for optimising SEO on your Shopify store
Use a fast and responsive theme to improve user experience
Using a fast and responsive theme can have a significant impact on your store’s SEO and user experience. Here’s why:
- Speed: A fast-loading website is important. Search engine like Google consider page load speed as a ranking factor. A slow-loading website can hurt your search ranking and drive visitors away.
- Responsive design: A responsive design means that your website’s layout and content automatically adjust to fit the size and resolution of the device being used. More people are now accessing the web through their smartphones and tablets. If your website is not mobile-friendly this could drive visitors away.
Enable SSL to secure your store
SSL (Secure Sockets Layer) is a security protocol that encrypts data transmitted between a web server and a client. This helps to protect sensitive information (passwords and credit card numbers) from being intercepted by hackers.
To enable SSL on your Shopify store, you will need to purchase and install an SSL certificate. Shopify provides a free shared SSL certificate for all stores, which can be enabled in the store’s settings. Alternatively, you can purchase and install a dedicated SSL certificate from a third-party provider.
Once SSL is enabled, your store’s URL will change from “http://” to “https://”. A padlock icon will appear in the address bar of web browsers, indicating that the connection is secure. This can help to build trust with your customers and improve your store’s search ranking. Some search engines like Google give a slight ranking boost to websites that use SSL.
Use clean and valid HTML code
Using clean and valid HTML code on your store’s pages can help to improve its crawlability and search ranking. Crawlability refers to a search engine’s ability to discover and access the pages on your website. If your store’s pages contain errors or use outdated HTML code, it can make it difficult for search engines to crawl and index your pages correctly.
To ensure that your store’s HTML code is clean and valid, you can use tools like the W3C Markup Validation Service to check your store’s pages for errors. You can use the Shopify Code Validator app to check code errors and issues.
By using clean and valid HTML code, you can improve the crawlability of your store and help search engines to better understand and index your store’s pages. This can help to improve your store’s search ranking and increase the chances of your store’s pages appearing in search results.
Use keyword research to identify the most relevant and popular keywords
Keyword research is the process of identifying the most relevant and popular keywords for your products and incorporating them into your store’s content. This can help to improve your store’s search ranking and increase the chances of your products being found in search results.
Here are some tips for conducting keyword research for your Shopify store:
- Start by brainstorming a list of keywords that are relevant to your products and target audience. You can use tools like Google’s Keyword Planner or the Shopify SEO app to help you generate ideas.
- Use long-tail keywords that are more specific and less competitive. These types of keywords tend to have lower search volume but are often more targeted and have a higher conversion rate.
- Use a mix of broad and specific keywords to cover a range of search queries. For example, “red dress” could be a broad keyword, while “red sleeveless cocktail dress” could be a specific keyword.
- Incorporate your keywords into your product titles, descriptions, and tags. Make sure to use them naturally and avoid keyword stuffing, which can hurt your search ranking.
- Monitor your store’s performance and use tools like Google Analytics to see which keywords are driving traffic and sales to your store. This can help you to optimise your store’s content and improve its search ranking.
Set up and verify your store with Google Search Console
Google Search Console is a free tool provided by Google that allows you to monitor and maintain your store’s presence in Google search results. It provides a range of features and tools that can help you to optimise your store’s SEO and improve its search ranking.
Once your store is verified, you can use Google Search Console to track your store’s performance in search results, see which pages are being indexed, and get notified of any issues that may be affecting your store’s search ranking.
Set up and claim your store’s listing on Google My Business
Once your store’s listing is claimed and verified, you can use Google My Business to manage your store’s online presence. This can help to increase your store’s visibility in local search results and attract more local customers.
Use the Shopify SEO app to optimise your store’s SEO
The Shopify SEO app is a paid app that provides a range of tools and features to help you optimise your store’s SEO and improve its search ranking. Some of the features of the Shopify SEO app include:
- Keyword research: The app provides keyword suggestions and helps you to identify the most relevant and popular keywords for your products.
- On-page optimisation: The app helps you to optimise your store’s titles, descriptions, and tags to make them more attractive to search engines.
- Sitemap creation: The app automatically generates a sitemap for your store, which can help search engines to discover and index your store’s pages.
- SEO audit: The app analyzes your store’s SEO and provides recommendations for improving its search ranking.
- Google Analytics integration: The app integrates with Google Analytics, allowing you to track your store’s performance and see how well your store is doing in terms of SEO.
The Shopify SEO app is a paid app, with pricing starting at $9.99 per month. It is available on the Shopify App Store and can be installed and configured from your store’s admin dashboard.
Related Content: SEO for Shopify: Top Tips
