Keyword research is an important part of search engine optimisation (SEO). It helps you create content that is more likely to rank well in search engine results pages (SERPs). It can also nderstand your audience and the terms they are using to find the products or services you offer.
SEO keyword research tools are tools that help you identify and analyse keywords that are relevant to your business, especially if you are a small business owner. These tools help you understand the search volume and competitiveness of different keywords. It also generates ideas for new target keywords.
These are some of the best tools for keyword research in 2023
1. Google Ads Keyword Planner
Google Ads Keyword Planner is a free tool offered by Google that helps businesses and advertisers research keywords for their search engine marketing campaigns. It allows you to view the search volume and competitiveness of different keywords. And it can get estimates for the cost of running ads targeting those keywords.
To use Google Ads Keyword Planner, you’ll need to:
- Set up a Google Ads account,
- Enter a list of seed keywords, or
- Enter URL to get started
The tool will then generate a list of related keywords and provide data on their search volume and competitiveness.
2. Ahrefs
Ahrefs is a comprehensive tool that is widely used by SEO and digital marketing professionals.
One of the main features of Ahrefs is its keyword research tool. It can see the search volume, competitiveness of different keywords and the difficulty of ranking. It provides data on the number of clicks and impressions a keyword receives and the cost per click (CPC).
Ahrefs also offers a site audit tool that analyses your website for technical SEO issues. And provides recommendations for how to fix them. The backlink analysis tool allows you to see which websites are linking to your site and its quality.
3. SEMrush
SEMrush is a paid tool that offers a range of features for SEO and digital marketing professionals. It includes tools for keyword research, site audit, backlink analysis, and more. It also provides data on the number of clicks and impressions a keyword receives and the cost per click (CPC).
SEMrush also offers a site audit tool that analyses your website for technical SEO issues and provides recommendations for how to fix them. The backlink analysis tool allows you to see which websites are linking to your site and the quality of those links.
4. Keywordtool.io
Keywordtool.io is a free tool that helps users generate a list of long-tail keywords based on a seed keyword. It is designed to help users come up with ideas for new content or to optimise existing content for search engines.
Keywordtool.io is a useful tool for generating ideas for new content or for finding new ways to optimise existing content for search engines. However, it is important to keep in mind that the tool only generates a list of long-tail keywords and does not provide data on the search volume or competitiveness of those keywords.
In addition to its keyword generation tool, Keywordtool.io also offers a paid version that includes additional features such as search volume and cost per click data, as well as the ability to generate keywords in multiple languages.
5. Ubersuggest
Ubersuggest is a free keyword research tool that allows users to generate a list of keyword ideas based on a seed keyword.
To use Ubersuggest, you simply enter a seed keyword and select the search engine and language you want to target. The tool will then generate a list of keyword ideas based on that seed keyword. In addition to the list of keywords, Ubersuggest also provides data on the search volume and competitiveness of each keyword.
Ubersuggest is a useful tool for generating ideas for new content or for finding new ways to optimise existing content for search engines. It is a free tool, but it also offers a paid version with additional features such as keyword tracking and the ability to generate keywords in multiple languages.
Finally
Check out our Beginner’s Guide for SEO Keyword Research
