In today’s world of digital marketing, creating shareable content is one of the most effective ways to reach new audiences and drive more traffic to your website. But what makes content shareable? And how can you create content that has the potential to go viral? This is where content marketing with SEO copywriting comes in. By combining the principles of search engine optimisation with effective copywriting techniques, you can create content that not only ranks well on search engines, but also resonates with your target audience and encourages them to share it with their own networks.

Tips for viral content marketing with SEO copywriting

Know Your Audience

Knowing your audience is a crucial part of creating shareable content that has the potential to go viral. When you understand your target audience, you can create content that resonates with their interests, values, and needs.

Here are some tips on how to get to know your audience:

1. Conduct market research.
   Research your target audience through surveys, focus groups, or other methods to gain insights into their preferences and behaviors.
2. Analyze website and social media analytics.
   Look at website and social media analytics to understand your audience’s demographics, interests, and engagement behaviors.
3. Monitor online conversations.
   Follow relevant online conversations in social media groups, forums, and comment sections to understand your audience’s thoughts, questions, and concerns.
4. Create buyer personas.
   Create buyer personas that represent your ideal customers and their characteristics, such as age, gender, location, interests, and pain points.
5. Use feedback and reviews.
   Gather feedback and reviews from your customers to understand their experiences and opinions about your products or services.

Focus on Emotional Appeal

Focusing on emotional appeal in creating shareable content means to create content that connects with your audience on an emotional level.

This can be achieved in a variety of ways, such as:

1. Storytelling.
   Telling stories is a powerful way to create an emotional connection with your audience. It can be a personal anecdote, a customer success story, or even a fictional tale that relates to your brand’s message.
2. Using humor.
   Making people laugh is a great way to create a positive emotional response to your content. Incorporating humor into your content can help make it more memorable and shareable.
3. Creating visually stunning content.
   Visually appealing content can create a strong emotional response in your audience. This can be achieved through high-quality images, videos, and graphics that are relevant to your content.
4. Using evocative language.
   The language you use in your content can also create an emotional response in your audience. Using words that evoke strong emotions such as happiness, sadness, anger, or excitement can help make your content more engaging and shareable.
5. Addressing pain points.
   People often share content that addresses a problem they are facing or a pain point they are experiencing. By addressing these pain points in your content, you can create an emotional connection with your audience and provide them with a solution.

Keep it Simple

Keeping it simple is a crucial aspect of creating shareable content that resonates with your audience and encourages them to share it with others.

Here are some ways to keep your content simple:

1. Use Simple Language.
   Using simple and easy-to-understand language is a great way to make your content more accessible to your audience. Avoid using jargon or technical terms that your audience might not be familiar with. Instead, use language that is clear and concise.
2. Use Formatting.
   Using formatting techniques such as headings, bullet points, and numbered lists can make your content easier to scan and read. This helps your audience to quickly understand the key points you’re trying to convey, and makes it more likely that they will engage with and share your content.
3. Keep it Short.
   Attention spans are short, and your audience is likely to lose interest if your content is too long or wordy. To keep your content simple, focus on the key points you want to make and keep your writing concise.
4. Use Visuals.
   Visuals are a powerful tool for simplifying complex ideas and making your content more engaging. Use high-quality images, infographics, or videos to break up your text and make your content more visually appealing.

Use Eye-Catching Visuals

When we talk about using eye-catching visuals in creating shareable content for viral marketing with SEO copywriting, we mean using images and videos that grab people’s attention and make your content more engaging.

Here are some tips for using eye-catching visuals in your content:

1. Choose high-quality images.
   Use images that are clear, high-resolution and relevant to your content. This helps to ensure that your visuals are eye-catching and appealing to your target audience.
2. Use relevant graphics.
   Graphics such as charts, graphs and infographics can be an effective way to visually represent data and information. They make your content more engaging and easier to understand.
3. Make it visually stimulating.
   Use colours, fonts, and design elements to make your visuals stand out. This helps to make your content more visually stimulating and can encourage people to engage with and share it.
4. Use videos.
   Videos are an effective way to create shareable content. They help to tell a story and engage your audience on an emotional level. Use videos that are high-quality, relevant, and optimised for web use.
5. Incorporate visual variety.
   Incorporate a variety of visuals such as photos, videos, illustrations, infographics, and graphics. This helps to keep your content visually interesting and engaging.

Make it Valuable

When we talk about making content valuable for shareable content, we mean that the content should provide something that the reader finds interesting, informative, or entertaining.

Here are some ways to make your content more valuable:

1. Provide New Information.
   One way to make your content valuable is to provide new information that your audience can’t find elsewhere. This could be a unique perspective on a topic, exclusive research or data, or insider knowledge of an industry or niche.
2. Solve a Problem.
   Another way to make your content valuable is to solve a problem that your audience is facing. This could be a how-to guide, a troubleshooting article, or a product review that helps your audience make informed purchasing decisions.
3. Offer Entertainment.
   Sometimes, the value of content is in its ability to entertain and engage the reader. This could be through humor, storytelling, or stunning visuals that captivate the reader and make them want to share your content with their own networks.
4. Keep it Relevant.
   No matter what type of value your content provides, it’s important to keep it relevant to your audience’s interests and needs. This means understanding your audience and tailoring your content to their preferences and habits.

Optimize for Search Engines

Optimizing for search engines means making changes to your content in order to increase the chances of it ranking well in search engine results pages (SERPs). This involves understanding the keywords and phrases that people are using to search for topics related to your content, and then incorporating those keywords into your content in a way that is natural and effective. Here are some ways to optimise your content for search engines:

1. Do Keyword Research.
   Use keyword research tools to find out what people are searching for related to your topic. Then, incorporate those keywords into your content in a natural and effective way.
2. Use Headings and Subheadings.
   Organize your content using headings and subheadings to make it easier for search engines to understand the structure of your content.
3. Use Internal Links.
   Link to other relevant pages on your website to help search engines understand the context of your content.
4. Optimize Your Images.
   Use descriptive alt text and file names for your images to help them appear in image search results.
5. Use Meta Descriptions.
   Write compelling meta descriptions for your content to increase click-through rates and help search engines understand the purpose of your content.
6. Use Social Media.
   Share your content on social media platforms to increase its visibility and reach.

Promote Your Content

Promoting your content is an essential part of creating shareable content and increasing its visibility and reach. Here are some ways to promote your content:

1. Social Media.
   Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are great channels for promoting your content. Share your content on your company’s social media pages and encourage your followers to share it with their own networks. Use hashtags and tags to make your content more discoverable.
2. Email Marketing.
   Email marketing is another effective way to promote your content. Send your content to your email list and encourage your subscribers to share it with their own contacts. Include a clear call-to-action (CTA) that encourages readers to share your content.
3. Influencer Outreach.
   Identify influencers in your industry or niche and reach out to them to see if they would be willing to share your content with their own networks. You can offer them a discount or other incentive in exchange for sharing your content.
4. Guest Blogging.
   Guest blogging on other websites and blogs can be a great way to promote your own content. Write high-quality, informative blog posts that include links to your own content and encourage readers to share it with their own networks.
5. Paid Promotion.
   If you have a budget for promoting your content, consider using paid promotion methods such as pay-per-click (PPC) advertising or sponsored social media posts. These methods can help you reach new audiences and increase the visibility of your content.