Internal linking is a powerful tool for improving time on site in enterprise SEO. But what is internal linking for Enterprise SEO and why is it so important for your website?

Internal linking is the process of linking one page on your website to another page within your website. This can be done using text links, buttons, or even images. The idea behind internal linking is to make it easy for visitors to navigate your website and find the information they need.

But internal linking is not just about making it easy for visitors to navigate your website. It also plays a key role in improving time on site. When visitors spend more time on your website, they are more likely to engage with your brand, read more of your content, and ultimately convert into customers.

Tips for improving your internal linking for Enterprise SEO

Use anchor text that accurately describes the content of the linked page.

When it comes to internal linking for enterprise SEO, it’s important to use anchor text that accurately describes the content of the linked page. This means that the words or phrases you use to link to another page on your website should give visitors a clear idea of what they can expect to find when they click on the link.

Here’s why this is important for internal linking for enterprise SEO:

1. It makes it easy for visitors to understand what the link is about and what they can expect to find on the linked page.
2. It helps search engines understand the content of the linked page and how it relates to the content of the linking page.
3. It can also improve the click-through rate (CTR) of the link, as visitors are more likely to click on a link if they know what the linked page is about.

Create a clear hierarchy of your website’s pages.

Creating a clear hierarchy of your website’s pages is an essential part of an effective internal linking strategy for enterprise SEO. This means organizing your pages in a logical and easy-to-understand way, so visitors can quickly find the information they need.

Here are some tips to create a clear hierarchy of your website’s pages:

1. Start with your homepage: Your homepage should be the top-level page in your website hierarchy and should provide an overview of your business and the main categories of content on your site.
2. Organize your content into categories: Break down your content into logical categories, such as “products,” “services,” “about us,” “blog,” etc. Each category should have its own dedicated page on your website.
3. Use subcategories: Within each category, you can use subcategories to further organize your content. For example, if you have a “products” category, you can have subcategories for “furniture,” “clothing,” “electronics,” etc.
4. Utilize drop-down menus or sidebars: Use drop-down menus or sidebars to make it easy for visitors to find the content they’re looking for. This will help to keep your website organized and easy to navigate.
5. Utilize breadcrumb navigation: Use breadcrumb navigation to help visitors understand where they are on your website and how to navigate back to higher-level pages.
6. Utilize XML sitemap: Submitting a XML sitemap to search engines can help them easily discover all the pages of your website and understand the hierarchy of your site.

Use a mix of text links and other types of links, such as buttons or images.

When it comes to internal linking for enterprise SEO, using a mix of text links and other types of links, such as buttons or images, can be a great way to improve the user experience and drive more conversions. Here’s why:

• Text links are great for providing context and describing the content of the linked page, but they can be easy to overlook.
• Buttons and images, on the other hand, are more visually appealing and can help draw attention to the links.

By using a mix of these different types of links, you can make your website more engaging and help visitors quickly identify the links they need to click on. Here are some tips for using a mix of text links and other types of links in your enterprise SEO internal linking strategy:

1. Use text links to provide context and describe the content of the linked page. This will make it clear to visitors what they can expect to find when they click on the link.
2. Utilize buttons or images to make your internal links more visually appealing and help them stand out.
3. Use text links within the body of your content for more context and to make it clear what the user will find if they click on the link.
4. Use buttons or images as calls to action to make it clear that the user should take a specific action, such as signing up for a newsletter or making a purchase.
5. Use both text links and images together to add more context and make it more clear what the user will find when they click on the link.

Utilize the breadcrumb navigation

Breadcrumb navigation is a way to help visitors understand where they are on your website and how to navigate back to the main pages. It’s a small but powerful tool for improving your enterprise SEO and internal linking strategy. Here’s how it works:

1. Breadcrumb navigation displays the hierarchy of your website’s pages. This makes it easy for visitors to understand the relationships between different pages and helps them find the information they need.
2. It allows visitors to easily navigate back to higher-level pages on your website. This improves the user experience and makes it more likely that visitors will spend more time on your website.
3. It helps search engines understand the structure of your website and how pages are related. This can improve your website’s visibility in search engine results pages (SERPs).
4. Breadcrumb navigation is often displayed at the top of web pages and is usually represented by a series of links.
5. It can be implemented easily by using HTML and CSS, or by using a plugin if you are using a content management system like WordPress.
6. Use breadcrumb navigation to link to your main pages, such as your Homepage, Blog, Product pages and About Us etc.

Use internal links to promote your older content

Using internal links to promote your older content is a great way to give it new life and drive more traffic to it. But what exactly does this mean, and how can you do it?

Promoting your older content through internal linking means creating links within your website that point to older pages or articles. This can be done in a variety of ways, such as:

1. Adding a “Related articles” section to the bottom of your blog posts and linking to older content that is relevant to the current post.
2. Creating a “Popular articles” section on your website’s sidebar or footer and linking to older content that has performed well in the past.
3. Using anchor text within your new content that is relevant to older content and linking to it.
4. Utilize the breadcrumb navigation to help visitors understand where they are on the website and how to navigate back to the main pages.
5. Including internal links in your email newsletter to drive traffic to your older content.

Utilize the “rel=nofollow” attribute

The “rel=nofollow” attribute is a way to tell search engines not to follow a specific link on your website. This is useful for enterprise SEO because it allows you to control which pages on your website are being indexed by search engines.

Here’s a list of situations where you might want to use the “rel=nofollow” attribute for internal linking in enterprise SEO:

1. Links to pages that have low-quality or duplicate content.
2. Links to pages that are not relevant to your enterprise’s main topic or niche.
3. Links to pages that are not important for the user experience or navigation of your website.
4. Links to pages that are not intended to be indexed by search engines, such as login pages or thank you pages.
5. links to pages that are not under your control, such as external affiliate links or sponsored links.