Keyword research is one of the most important elements of any successful SEO strategy. As an exterior designer in Sydney, you need to understand how to find the right keywords to target in order to reach your ideal audience and drive more traffic to your website. By focusing on the right keywords, you’ll be able to create content that resonates with your target audience and that is optimised for the search engines, which in turn will lead to increased visibility, engagement, and conversions. In this article, we’ll explore how you can conduct keyword research for exterior designers in Sydney and find the phrases that will work best for your business.
Exterior design is a highly competitive field in Sydney, and as an exterior designer, you need to make sure your online presence is as strong as possible. A crucial aspect of this is optimizing your website for search engines, and that starts with keyword research. Keyword research is the process of identifying the keywords and phrases that people are using when they search for exterior design services in Sydney. By understanding what terms your target audience is using, you can create content that is relevant and optimised for search engines. This will help you to rank higher in the search engine results pages (SERPs), increase your visibility, and drive more traffic to your website.
5 Tips on how to conduct keyword research for exterior designers in Sydney
Identify Your Target Audience
Identifying your target audience is an essential first step in the keyword research process for exterior designers in Sydney. This will help you understand who your ideal customer is and what they are looking for, so you can create content that resonates with them and is optimised for search engines.
How to Identify Your Target Audience:
Define your ideal customer.
Think about the demographics of your ideal customer, including their age, income, location, and interests. This will help you to create a customer profile that you can use as a reference when conducting your keyword research.
Analyze your current customer base.
Take a look at your existing customer base and see if there are any common demographics or characteristics that you can use to define your target audience.
Use social media and other online tools.
Social media platforms and other online tools can help you to gather information about your target audience and see what they are interested in. For example, you can use Facebook Audience Insights to gather information about your target audience’s age, interests, and other characteristics.
Monitor your website analytics.
Your website analytics can provide valuable information about your target audience, such as their location, the type of devices they use, and the pages they visit on your site. Use this information to further refine your understanding of your target audience and to improve your keyword research.
Use Keyword Research Tools
Keyword research tools are essential tools that can help you to find the right keywords and phrases to target in your SEO strategy. These tools allow you to analyze search data and identify the keywords that are most relevant to your business and audience. By using keyword research tools, you can find the keywords that are most likely to drive traffic to your website and increase your visibility in the search engine results pages (SERPs).
Here’s what you need to know about using keyword research tools:
Generate a List of Relevant Keywords
Keyword research tools allow you to enter a seed keyword related to your business and generate a list of related keywords and phrases, along with their search volume and competition level. This information can help you to determine which keywords are the most relevant and feasible for your business.
Determine Search Volume and Competition Level.
Keyword research tools provide you with valuable insights into the search volume and competition level of the keywords you are targeting. The search volume indicates the number of times the keyword is searched for in a given period of time, while the competition level indicates how difficult it is to rank for the keyword. By understanding the search volume and competition level of the keywords, you can determine which keywords are worth targeting in your SEO strategy.
Find Long-Tail Keywords.
Long-tail keywords are longer phrases that are more specific and less competitive than short, broad keywords. Keyword research tools can help you to identify long-tail keywords that are relevant to your business and audience. These keywords often have lower search volumes, but they are more targeted and can result in higher conversion rates.
Analyze Competitor Keywords.
Another valuable feature of keyword research tools is the ability to analyze competitor websites and see what keywords they are ranking for. This can give you valuable insights into the keywords that are working for your competitors and help you to identify new keywords to target in your own SEO strategy.
Monitor Keyword Performance.
Finally, many keyword research tools allow you to track the performance of your keywords over time. You can see how your keywords are ranking, what changes in the search landscape are affecting your rankings, and what you can do to improve your performance. This can help you to continually refine and optimise your SEO strategy.
Consider Intent
When it comes to keyword research, considering the intent behind the search is just as important as finding the right keywords. Intent refers to the purpose or goal of the person conducting the search, and understanding this can help you to create content that is more relevant and optimised for both your target audience and the search engines. Here’s a closer look at why considering intent is so important for exterior designers in Sydney.
Helps Determine the Type of Content You Need to Create
By understanding the intent behind a search, you can create content that is tailored to meet the needs of your target audience. For example, if someone is searching for “exterior design ideas for small gardens in Sydney”, they are likely looking for inspiration and ideas. On the other hand, if someone is searching for “exterior design services near me”, they are likely looking for a solution to a problem and are ready to make a purchase. Knowing the intent behind the search will help you to determine the type of content you need to create and the keywords you should target.
Increases Relevance and Search Engine Optimisation
When you create content that is relevant to the intent behind a search, you increase the chances of ranking higher in the search engine results pages (SERPs). This is because search engines like Google aim to provide the most relevant results to their users, and if your content is tailored to meet the needs of the person conducting the search, it will be more likely to rank higher.
Increases the Chance of Conversion
By understanding the intent behind the search, you can create content that is more likely to result in a conversion. For example, if someone is searching for “affordable exterior design services in Sydney”, they are likely in the market for a solution to their problem and are ready to make a purchase. If your content is optimised to meet their needs, you’ll increase the chances of them contacting you for your services.
Provides Insights into Your Target Audience
Finally, considering the intent behind the search can provide valuable insights into your target audience and their needs. By understanding what they are searching for and why, you can create content that resonates with them and that they are more likely to engage with. This, in turn, will help you to build a stronger relationship with your target audience and grow your business.
Look at Competitor Keywords
When it comes to keyword research for exterior designers in Sydney, looking at your competitors’ keywords can be a valuable strategy. This involves analyzing the keywords that your competitors are using and ranking for, and considering incorporating those keywords into your own SEO strategy. By looking at your competitors’ keywords, you can gain insights into what terms and phrases are resonating with your target audience, and you can also identify any gaps in the market that you could exploit with your own content and optimisation efforts.
Here’s a step-by-step guide to looking at competitor keywords in your keyword research:
Identify Your Competitors
The first step in looking at competitor keywords is to identify who your main competitors are. You can start by searching for exterior design services in Sydney and noting down the websites that appear on the first page of the search engine results pages (SERPs). These websites are likely your main competitors, and you can use their keywords to guide your own research.
Analyze Competitor Websites
Once you have identified your competitors, you can analyze their websites to see what keywords they are using. Tools such as SEMrush or Ahrefs can give you a detailed analysis of a competitor’s website, including the keywords they are ranking for and the keywords they are targeting on their pages. This information can give you a good idea of what keywords are working for your competitors and what you can do to make your own website stand out.
Look for Keyword Opportunities
As you analyze your competitors’ websites, you should look for keyword opportunities that you can target. For example, if your competitor is ranking highly for a certain keyword, but they haven’t optimised their page for that keyword, you could create a more optimised page to try and outrank them. Similarly, if your competitor is targeting a keyword that you haven’t considered, you could create a page to target that keyword and potentially rank higher in the SERPs.
Consider Relevance
It’s important to consider the relevance of the competitor keywords you find. Just because a competitor is ranking for a certain keyword, it doesn’t mean that keyword will be relevant to your own business. Make sure the keywords you choose are relevant to your target audience and your business goals.
Long-Tail Keywords
When conducting keyword research for your exterior design business, it’s important to consider both broad, general keywords and long-tail keywords. Broad keywords are usually one or two words and are highly competitive, such as “exterior design” or “landscape design”. On the other hand, long-tail keywords are longer phrases that are more specific and less competitive. For example, instead of targeting the broad keyword “exterior design services”, you could target the long-tail keyword “affordable exterior design services in Sydney”.
Here are some reasons why long-tail keywords are so important for exterior designers in Sydney:
More Targeted Traffic
Long-tail keywords are more specific and targeted than broad keywords. They allow you to reach a more targeted audience and drive more relevant traffic to your website. For example, if you target the long-tail keyword “affordable exterior design services in Sydney”, you’re more likely to attract people who are looking for exterior design services in Sydney and who are on a budget.
Lower Competition
Long-tail keywords are typically less competitive than broad keywords, which means that they are easier to rank for. By focusing on long-tail keywords, you can increase your chances of ranking higher in the search engine results pages (SERPs) and driving more traffic to your website.
Higher Conversion Rates
Because long-tail keywords are more specific and targeted, they often result in higher conversion rates. When people search for long-tail keywords, they are usually further along in the buying process and are more likely to make a purchase. For example, if someone is searching for “affordable exterior design services in Sydney”, they are likely closer to making a purchase decision than if they are searching for “exterior design services”.
Better User Experience
By targeting long-tail keywords, you can create more relevant and informative content for your target audience. This will improve the user experience and increase the likelihood that people will stay on your website and engage with your content.
Related Article: 10 Must-Do SEO Tips for Exterior Designers in Sydney
