Shopify Schema Markup: What It Is and Why It Matters for SEO

Shopify Schema Markup: What It Is and Why It Matters for SEO

As an e-commerce business owner, you’re always on the lookout for ways to improve your online presence and drive more traffic to your site. One often overlooked but crucial aspect of SEO is schema markup. If you’re not familiar with this term, don’t worry. In this article, we’ll explain what schema markup for Shopify is, how it works, and why it matters for SEO strategy.

What is Schema Markup?

Schema markup is a type of microdata that you can add to your website’s HTML code. This markup helps search engines understand the content on your website better. It’s like giving search engines a dictionary of your website’s content.

Schema markup uses a standardized vocabulary of tags (or microdata) to describe the content on your website. This vocabulary is called schema.org. By using this vocabulary, search engines can more accurately interpret the information on your website and display it in a more useful and relevant way in search results.

Why is Schema Markup Important for Shopify SEO? Now that you know what schema markup is, let’s talk about why it’s important for your Shopify SEO.

 

Why Schema Markup for Shopify matters in SEO?

Improved Visibility in Search Results

Schema markup can help improve your website’s visibility in search results. By providing more detailed and accurate information about your content, search engines can better understand what your website is about and display it more prominently in search results.

Rich Snippets

Schema markup can also help you create rich snippets, which are enhanced descriptions of your website that appear in search results. These rich snippets can include additional information like:

    • product prices,
    • ratings,
    • and reviews,

making them more attractive to users and more likely to get clicked on.

Better CTR

By creating rich snippets, you can improve your website’s click-through rate (CTR). Studies have shown that websites with rich snippets have higher CTRs than those without. This means that more people will click through to your website, which can lead to more sales and revenue.

Improved Mobile SEO

Schema markup can also help improve your mobile SEO. Mobile search is becoming increasingly important, and schema markup can help ensure that your website is optimised for mobile search. By providing more detailed information about your content, search engines can display your website more effectively on mobile devices.

 

A model flow chart on schema markup for Shopify seo strategy, displayed in a laptop, with calculator, pen and writing on each of the side, in yellow background.

 

How to implement Schema Markup in Shopify

  1. Use a Shopify App

    One of the easiest ways to implement schema markup on your Shopify website is by using a Shopify app. Shopify offers several apps that can help you add schema markup to your website without any coding knowledge. Here’s how to do it:

    1. Research Shopify Apps. The first step is to research and find a Shopify app that can help you add schema markup to your website. Some popular options include Schema Plus, SEO JSON-LD Boost, and EasySEO.
    2. Install and Set up the App. Once you’ve found an app that you like, you’ll need to install and set it up on your website. This typically involves creating an account, connecting your website to the app, and choosing which schema markup you want to add to your website.
    3. Choose Which Schema Markup to Add. The app will typically offer several different schema markup options, such as product, organization, or review markup. Choose which schema markup you want to add to your website based on your business needs.
    4. Customize the Markup. Once you’ve chosen your schema markup, you can customize it to fit your business. For example, you can add information about your products, such as price, availability, and reviews.
    5. Preview and Publish. Before you publish your schema markup, preview it to make sure it looks correct. Once you’re satisfied, publish the schema markup to your website.
  2. Use Shopify’s Built-in Schema Markup

    If you’re using Shopify to run your e-commerce business, you’re in luck. Shopify comes with built-in schema markup that can help improve your website’s SEO without any extra effort on your part. Here’s what you need to know about using Shopify’s built-in schema markup:

    1. Product Schema Markup. Shopify automatically adds product schema markup to your website, which helps search engines understand the content on your product pages. This schema markup includes information like the product’s name, description, price, and availability. By using this schema markup, you can help ensure that your products are displayed more accurately in search results.
    2. Breadcrumb Schema Markup. Shopify also includes breadcrumb schema markup, which can help improve your website’s navigation and SEO. Breadcrumb schema markup displays a trail of links that show the user’s path through your website. This can make it easier for users to navigate your site and for search engines to understand your site’s structure.
    3. Organization Schema Markup. Finally, Shopify includes organization schema markup, which can help improve your brand’s visibility in search results. Organization schema markup includes information about your business, such as your name, logo, and contact information. By using this schema markup, you can help ensure that your business is displayed more prominently in search results.
  3. Manually Add Schema Markup

    Manually adding schema markup to your Shopify website involves writing and adding code to the HTML of your website. This requires some coding knowledge and can be time-consuming, but it gives you more control over the markup and allows you to add custom tags that may not be available through an app or Shopify’s built-in markup.

    Here are the steps to manually add schema markup to your Shopify website:

    1. Identify the type of markup you want to add. There are many types of schema markup, including product markup, organization markup, review markup, and more. Identify the type of markup you want to add and determine which tags you need to use.
    2. Add the markup to your website’s HTML. Using Shopify’s Liquid templating language, add the markup to your website’s HTML code. This can be done in the theme editor or by editing the code directly.
    3. Test the markup. Use a schema markup testing tool, such as Google’s Structured Data Testing Tool, to test your markup and ensure that it’s working correctly. Make any necessary adjustments and test again.
    4. Submit the markup to search engines. Once you’ve added the markup to your website and tested it, submit it to search engines. This can be done through Google’s Search Console or other search engine tools.

In summary, schema markup is an important aspect of Shopify SEO that can help improve your website’s visibility in search results, create rich snippets, and improve your click-through rate. By implementing schema markup on your Shopify website, you can give your business a competitive advantage and drive more traffic and sales to your site.

 

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