How to Conduct Keyword Research for Your Sydney-Based Shopify Business

How to Conduct Keyword Research for Your Sydney-Based Shopify Business

Keyword research is a critical component of any SEO strategy, and it’s particularly important for Sydney-based Shopify businesses that want to attract local customers. By identifying the right keywords to target, you can improve your search engine rankings, drive more traffic to your website, and ultimately increase your sales. In this article, we’ll go over how to conduct keyword research for Shopify stores, for your Sydney-based business, so you can develop a successful SEO strategy.

5 steps to keyword research for Shopify stores and businesses in Sydney

Step 1: Brainstorm Seed Keywords

The first step in conducting keyword research for your Sydney-based Shopify business is to brainstorm seed keywords that are relevant to your business. Seed keywords are the words and phrases that you think your potential customers might use to find your products or services.

To brainstorm seed keywords, you can start by thinking about the primary products or services that your business offers. Consider what words and phrases you would use to describe these offerings, and what questions your customers might be asking about them.

Here are some tips for brainstorming seed keywords:

  • Think about your business from your customers’ perspective. What words and phrases might they use to search for your products or services?
  • Consider geographic modifiers that are specific to Sydney, such as “Sydney pet store” or “pet store in Sydney.”
  • Use Google Autocomplete to see what other phrases people are searching for that relate to your business.
  • Look at your website’s analytics to see what search terms are currently driving traffic to your site.
  • Use tools like Google Trends or Google Keyword Planner to see what search terms are currently popular.

Hands typing on a laptop for a keyword research for Shopify stores strategy.

 

Step 2: Use Keyword Research Tools

Once you have your list of seed keywords, it’s time to use keyword research tools to expand your list and identify high-traffic, low-competition keywords. Keyword research tools can provide valuable insights into search volumes, keyword difficulty, and competitor analysis.

Here are some popular keyword research tools you can use:

  1. Google Keyword Planner. This is a free tool provided by Google that allows you to analyze keyword data, including search volumes and keyword suggestions based on your seed keywords. It also provides insights into keyword competition and estimated costs-per-click.
  2. Ahrefs. This is a paid tool that provides comprehensive keyword data, including keyword difficulty, search volume, and competitor analysis. It also offers features like content analysis and backlink analysis.
  3. SEMrush. This is another paid tool that provides keyword data, including search volume, keyword difficulty, and competitor analysis. It also offers features like site auditing and social media monitoring.
  4. Moz. This is a paid tool that provides keyword data, including search volume, keyword difficulty, and competitor analysis. It also offers features like link building and on-page optimisation.

 

Step 3: Analyze Competitor Keywords

Analyzing your competitors’ keywords is a critical step in conducting keyword research for Shopify stores. By identifying the keywords that your competitors are targeting, you can gain valuable insights into their SEO strategy and identify any gaps in your own strategy.

Here’s how to analyze competitor keywords:

  1. Identify Your Competitors
    The first step is to identify your top competitors in the Sydney area. These are the businesses that are competing with you for the same keywords and target audience. Once you have a list of competitors, you can use keyword research tools like Ahrefs or SEMrush to analyze their website and identify the keywords they’re targeting.
  2. Analyze Keyword Rankings
    Using a tool like Ahrefs or SEMrush, you can analyze your competitors’ keyword rankings to see which keywords they’re ranking for and how they’re performing in search engine results pages (SERPs). This will give you an idea of which keywords are most valuable in your industry and help you identify any opportunities to target keywords that your competitors may be missing.
  3. Evaluate Keyword Difficulty
    Keyword difficulty refers to how difficult it is to rank for a particular keyword. Analyzing your competitors’ keyword difficulty can help you identify which keywords are worth targeting and which ones may be too competitive for your business. Tools like Ahrefs and SEMrush provide a keyword difficulty score, which takes into account factors like the number of backlinks and the domain authority of the top-ranking pages.
  4. Identify Gaps in Your Strategy
    Analyzing your competitors’ keywords can help you identify any gaps in your own keyword strategy. For example, if you notice that your competitors are all targeting a particular keyword, but none of them are ranking in the top positions, this may be an opportunity for you to target that keyword and outrank your competitors.

Step 4: Refine Your Keyword List

After gathering a list of potential keywords in Step 2 and analyzing your competitors’ keywords in Step 3, it’s time to refine your keyword list to include only the most valuable and relevant keywords for your Sydney-based Shopify business.

Here’s how to do it:

  1. Analyze search volume. Use a keyword research tool like Google Keyword Planner, Ahrefs, SEMrush, or Moz to analyze the search volume of each keyword. Focus on keywords with a high search volume, as these are the keywords that have the potential to drive the most traffic to your website.
  2. Assess keyword difficulty. Keyword difficulty refers to how easy or difficult it is to rank for a particular keyword. Use your keyword research tool to analyze the difficulty level of each keyword on your list. Focus on keywords with a low difficulty level, as these are the keywords that will be easiest to rank for.
  3. Evaluate relevance. Ensure that each keyword on your list is relevant to your business and the products or services you offer. Focus on keywords that accurately describe your business and the solutions you provide to your customers.
  4. Group similar keywords. Group similar keywords together to create keyword themes. This will help you create targeted content around each theme and improve your chances of ranking for multiple keywords within the same theme.
  5. Prioritize keywords. Prioritize your refined keyword list based on their search volume, difficulty level, and relevance. Focus on the top priority keywords in your content creation and optimisation efforts, but don’t neglect the lower priority keywords completely.

Step 5: Use Keywords Strategically

Once you have identified the most valuable and relevant keywords for your Sydney-based Shopify business, it’s time to use them strategically throughout your website. This involves incorporating them into various aspects of your website, including:

  1. Content. Use your keywords in your website’s content, including your product descriptions, category pages, and blog posts. However, it’s important to use them in a natural and relevant way, rather than just stuffing them into your content.
  2. Metadata. Incorporate your keywords into your website’s metadata, including your page titles, meta descriptions, and header tags (H1, H2, etc.). This helps search engines understand the content of your website and rank it accordingly.
  3. URLs. Include your keywords in your website’s URLs to make them more SEO-friendly. For example, if you sell pet supplies in Sydney, you might include the keyword “pet-supplies-sydney” in your website’s URLs.
  4. Image alt tags. Use your keywords in your website’s image alt tags to help search engines understand the content of your images. This is particularly important if you have a lot of images on your website.

 

Conclusion

Keyword research is a crucial step in developing an effective SEO strategy for your Sydney-based Shopify business. By identifying the right keywords to target, you can improve your search engine rankings, drive more traffic to your website, and ultimately increase your sales. By following the steps outlined in this article, you can conduct comprehensive keyword research for Shopify stores and develop a successful SEO strategy that will help your business succeed.

 

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