Tracking Your Business SEO Success: A Guide for Enterprise Companies

Tracking Your Business SEO Success: A Guide for Enterprise Companies

Are you running an enterprise business and wondering how to track your SEO growth? Well, you’re in luck! In this article, we’ll be breaking down the key metrics you should be monitoring to gauge your enterprise SEO business success.


How to track enterprise SEO business success

Organic traffic

Organic traffic is the number of visitors that come to your website through search engines like Google, Bing, and Yahoo. In simpler terms, it’s the number of people who find your website by typing in keywords related to your business.

For enterprise businesses, organic traffic is crucial for SEO success. Why? Well, think about it like this: the more people that come to your website, the more potential customers you have. And if those visitors are finding you through search engines, that means they’re actively looking for products or services like yours.

Here are a few examples of how you can use organic traffic to gauge your enterprise business’s SEO success:

  1. Monitor your overall organic traffic: Are more people coming to your site over time? If so, that’s a good sign that your SEO strategy is working.
  2. Track your organic traffic by source: Are most of your visitors coming from Google or Bing? If one search engine is sending more traffic than the other, you’ll want to focus your efforts on that one.
  3. Check your organic traffic by landing page: Which pages on your site are getting the most organic traffic? If you’re focusing on a particular page, like your product page, it’s important to see if it’s getting more traffic.
  4. Monitor your organic traffic by keywords: Which keywords are driving the most organic traffic to your site? If you’re targeting specific keywords in your SEO strategy, you’ll want to see if they’re actually bringing in visitors.


Three multinational marketers, joyfully giving high fives to each other for an enterprise SEO business success campaign.


Keyword rankings

Keyword rankings are a measure of how well your website is doing in search engines for specific keywords or phrases. In other words, it’s the position at which your website appears in the search engine results page (SERP) when someone types in a specific word or phrase.

Here are a few examples of how you can use keyword rankings to measure the success of your enterprise SEO:

  1. Identify top-performing keywords: By monitoring which keywords you’re ranking well for, you can identify which topics or phrases are resonating with your target audience.
  2. Track competitors: By keeping an eye on where your competitors are ranking for certain keywords, you can get a sense of how you stack up against them and identify opportunities for improvement.
  3. Measure the impact of changes: If you make changes to your website or SEO strategy, monitoring your keyword rankings can help you see the impact of those changes on your search engine performance.
  4. Optimize your content: By understanding which keywords you’re ranking well for, you can optimise your website’s content to rank for even more keywords.
  5. Identify the gaps: Observing your keyword rankings can help you identify the areas where you are lacking and allow you to focus on those specific keywords to improve your visibility and drive more traffic to your website.



When it comes to SEO for your enterprise business, backlinks are like the secret sauce that can make all the difference. But what exactly are they? Simply put, a backlink is a link from one website to another. When a website links to your site, it’s like a vote of confidence – it tells search engines that other sites think your content is valuable and relevant.

But why are backlinks so important for enterprise SEO success? Here are a few reasons:

  1. They increase your website’s authority: The more backlinks you have, the more authority your site has in the eyes of search engines. This can help boost your rankings for important keywords.
  2. They drive referral traffic: Backlinks can also drive traffic to your site from other sites. This can be especially valuable for enterprise businesses looking to expand their customer base.
  3. They diversify your traffic sources: Relying on search engine traffic alone can be risky – if your rankings drop, your traffic can drop too. Backlinks can help diversify your traffic sources and make your business more resilient.


Bounce rate

Bounce rate is a metric that measures the percentage of visitors to your website who leave after only viewing one page. In other words, it tells you how many people are “bouncing” away from your site without engaging with any other pages.

For enterprise businesses, bounce rate can be a key indicator of the success of your SEO strategy. A high bounce rate can mean that your website’s content or usability is not meeting the needs of your visitors. On the other hand, a low bounce rate indicates that your site is providing valuable and relevant information to users, keeping them engaged and on your site for longer.

Here are some examples of how you can use bounce rate to track the success of your SEO strategy for enterprise business:

  1. Compare your bounce rate to industry benchmarks: Look at how your bounce rate compares to other companies in your industry. If your rate is significantly higher, it may indicate a problem with your site.
  2. Track changes over time: Keep an eye on your bounce rate over time. If it’s consistently trending upwards, it may be time to make changes to your site.
  3. Analyze by source: Look at where your visitors are coming from. Are they primarily coming from organic search, or are they coming from other sources like social media or paid advertising? If a specific source is showing a higher bounce rate, it could be an indication that your site’s content is not meeting the needs of that specific audience.
  4. Analyze by page: Look at the bounce rate for specific pages on your site. Are there certain pages that have a consistently higher bounce rate? This could indicate a problem with the content or design of those pages.


Time on site

When it comes to tracking the success of your enterprise SEO strategy, one metric you’ll definitely want to pay attention to is “time on site.” But what exactly does that mean?

Simply put, time on site is the amount of time a visitor spends on your website before leaving. It’s a measure of engagement and can give you an idea of how interested your visitors are in your content.

Here’s why time on site is important for enterprise SEO success:

  1. It shows that your content is relevant and engaging. If visitors are spending a lot of time on your site, it’s likely they’re finding your content valuable and want to learn more.
  2. It can impact your search engine rankings. Google and other search engines take into account how long visitors are staying on your site when determining your search engine rankings. So, the longer the time on site, the better it is for your SEO.
  3. It can indicate potential areas for improvement. If your time on site is low, it may be an indication that your site’s content or usability needs improvement.


Conversion rate

When it comes to measuring the success of your enterprise SEO strategy, one key metric to keep an eye on is conversion rate. But what exactly is it?

Simply put, conversion rate is the percentage of visitors to your website that take a desired action. This action could be anything from making a purchase, filling out a contact form, or signing up for a newsletter. By tracking your conversion rate, you can see how effectively your website is turning visitors into leads or customers.

Here are a few examples of how conversion rate can measure the success of your enterprise SEO strategy:

  1. Increased organic traffic: If your SEO efforts are paying off, you should see an increase in the number of visitors coming to your site through search engines. And with more traffic, you should also see an uptick in your conversion rate.
  2. Improved keyword rankings: As you start to rank higher for relevant keywords, you’ll likely see an increase in the number of qualified visitors coming to your site. And with a higher number of qualified visitors, you should also see an increase in your conversion rate.
  3. Better website design and user experience: A well-designed website that’s easy to navigate can lead to more engaged visitors who are more likely to convert.
  4. Effective landing pages: By creating landing pages that are tailored to specific keywords and search queries, you can increase the chances that visitors will convert.


In conclusion, tracking your SEO success is crucial for enterprise companies looking to improve their online presence. By keeping an eye on metrics such as organic traffic, keyword rankings, backlinks, bounce rate, time on site and conversion rate, you’ll be able to see which areas of your SEO strategy are working and which need improvement. With this information, you can make data-driven decisions to drive even more growth for your business. Remember, SEO is a long-term game, so don’t get discouraged if you don’t see results right away. Keep tracking and keep improving, and you’ll be setting your business up for success in the long run.



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